BBGS E61: Empowering Business Owners to Exit Right, with Jeannie Keen

What if your biggest deal-killer isn’t the market or the valuation, but ignoring the red flags in the very first conversation? Are you building relationships that future-proof your pipeline, or just collecting names and hoping for the best? The path to a thriving business brokerage isn’t paved with shortcuts or shiny new tactics, it’s about knowing when to say no, investing in genuine relationships, and never forgetting that every client interaction is a long-term play. As brokers face a growing wave of transitions and a flood of would-be buyers, the difference between surviving and thriving lies in emotional intelligence, relentless learning, and a willingness to automate what makes sense, so you can focus on what matters most. In this episode, Jeannie Keen, owner and CEO of Sunbelt Business Brokers of Roanoke and Lynchburg, Virginia, sat down with Jason to discuss everything from the power of emotional intelligence in brokering deals to why relentless follow-up and knowing who not to work with matters. She shares real-world lessons from years in both therapy and business, revealing why the right people (in-house and as clients) are non-negotiables, and how automations and community give-back set her office apart. Hear a candid story about a deal that got away, and discover why self-awareness, strategic partnerships, and a long game mentality are the winning formula in today’s marketplace. Subscribe for more insights on how to grow your deal flow and become a trusted advisor. ✔ Guest Links Email: jkeen@sunbeltnetwork.com Company Website: https://www.sunbeltnetwork.com/roanok... LinkedIn:   / jeannie-keen-cmsbb-lcsw-pmp-4658801b   Linktree: https://linktr.ee/SunbeltRoanoke_Lync... ✔ Enjoying the show? Here’s how you can support it: • Subscribe for weekly episodes built specifically for business brokers and deal professionals • Like the video to help more brokers discover the show • Comment below with your biggest takeaway • Share this episode with a broker or advisor who needs to hear it Follow on LinkedIn →   / jascut   Listen to the BBGS Podcast → https://get.businessbrokergrowth.com/... Take the Digital Impact Assessment (free) → https://get.businessbrokergrowth.com/... Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkifi... Like This:    • BBGS E17: Why Most Business Brokers Burn O...   ✔ Want more? Join the Business Broker Growth Newsletter Weekly insights, strategies, and actionable tools for brokers: (  / broker-growth-blueprint-7391477357519233024  ) ✔ Listen to Past Episodes Catch all episodes here: (   • Business Broker Growth Show  )