How to Start a Business Podcast That Wins Clients (Most Get This Wrong) | Charlie Perry

How do you start a business podcast that builds trust, attracts clients and gets discovered on YouTube? Charlie Perry, founder of podcast network Astrid, joins Adam Carolan to share the podcast strategy behind successful business podcasts. Charlie explains how to identify your target audience, choose the right podcast format, book compelling guests and turn each episode into valuable social media content. They also explore why business podcasts fail when they copy The Diary of a CEO or chase views without defining a clear purpose. From YouTube podcast SEO, titles and thumbnail testing to audience retention, conversion metrics and podcast marketing, this episode is a practical guide for financial planners, business owners and marketing teams that want their podcast to deliver meaningful results. Proudly sponsored by Iress.