Inside The Fenty Launch With Rihanna | British Vogue

“I first started off being the endorser of fashion brands, then I started collaborating with them, [but] this is completely different,” Rihanna tells Vogue at the Paris launch of Fenty, her new fashion brand. “You have to create that DNA and make sense of what the brand stands for.” For Jahleel Weaver, Fenty’s style director, it is about cultural balance. “She’s done a really great job of having a beautiful team of diversity. That is something new, it is fresh and it is opening doors for so many people, like myself. And saying that you can be anywhere and be a part of this.” Credits: Director: Lucas Flores Piran Camera Assistant: Imanol Pittaluga Editors: Sean Kiely, Savanna Press play to get the inside track on Rihanna’s new luxury label. Subscribe to British Vogue►► http://po.st/SubscribeBritishVogue CONNECT WITH BRITISH VOGUE Web: http://po.st/BritishVogueVideo Twitter: http://po.st/TwitterBritishVogue Facebook: http://po.st/FacebookBritishVogue Google+: http://po.st/GoogleBritishVogue Instagram: http://po.st/InstagramBritishVogue Pinterest: http://po.st/PinterestBritishVogue Newsletter: http://po.st/NewsletterBritishVogue ABOUT BRITISH VOGUE British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture. Inside The Fenty Launch With Rihanna    / vogue