Panera Bread Is (Finally) Getting What It Deserves — Why Nobody Eats Here Anymore

Years of declining customer visits. Unpopular menu changes. Rising concerns about value. A Charged Lemonade controversy that ended with the drinks being pulled. And now a major turnaround plan designed to bring customers back. For years, Panera Bread occupied a unique place in American dining: fresher than fast food, faster than a sit-down restaurant, with soups, salads, sandwiches and bakery items that customers were willing to pay more for. So how did Panera go from one of America’s favorite fast-casual chains to a brand fighting to convince customers it’s still worth the price? In this video, we look at how Panera lost its way: from aggressive menu changes and cost-cutting to higher prices, changing customer expectations, the Charged Lemonade controversy, and the new RISE strategy now trying to rebuild value, improve the food and bring customers back. #panera #panerabread #company #business