How To Succeed in Social Media as a Musician | Mary Spender, Jared James Nichols, Ian Martin Allison

We had the pleasure to sit down with Mary Spender, Jared James Nichols and Ian Martin Allison at Guitar Summit 2026 to talk about succeeding in social media as a musician. Enjoy the video and leave a comment below! Recorded in Fender Studio Pro: http://tho.mn/cr4s5 Recorded and mixed with Universal Audio: http://tho.mn/uadx1 Monitors optimised through Sonarworks: http://tho.mn/sonar We use Cordial cables exclusively: https://www.thomann.de/intl/cat_brand... Interesting bits and pieces: 0:00 Introduction round 10:07 Do you need a plan from the get go 19:30 How do you balance "being real" and making money 30:57 Is social media a "means to an end" for you? 39:19 What about honesty and guitar gear reviews Webshop: https://www.thomann.de Facebook:   / thomanninternational   Instagram: @thomann.music   / thomann.music   Pinterest:   / thomannde   TikTok:   / thomann.music   Visit our blogs: GER: https://www.thomann.de/blog/de/ ENG: https://www.thomann.de/blog/en/ FRA: https://www.thomann.de/blog/fr/ ESP: https://www.thomann.de/blog/es/ ITA: https://www.thomann.de/blog/it/ NED: https://www.thomann.de/blog/nl/ FIN: https://www.thomann.de/blog/fi/