The ENTIRE History of Coca-Cola + Marketing in 26 Minutes

Coca-Cola history and Coca-Cola marketing strategy, explained as one story: how a drink that sold nine glasses a day in 1886 Atlanta became 2.2 billion servings a day. John Pemberton, Asa Candler's free coupons, the $1 bottling contract, the contour bottle, the 5-cent Coke, World War II, how Coca-Cola changed Christmas, and the New Coke disaster of 1985. This is the full Coca-Cola founder story and the marketing decisions behind it. How Coca-Cola was invented by a wounded pharmacist looking for a cure, how a bookkeeper designed the logo, how free coupons built a national brand, why bottling rights were sold for one dollar, how the curved bottle beat the copycats, why a Coke cost five cents for seventy years, how Robert Woodruff put Coca-Cola within an arm's reach of desire, the truth about Coca-Cola and Santa Claus, the Pepsi Challenge, New Coke, Share a Coke, and three marketing lessons any business can use. 🟢    / @howtheysoldit   Chapters:    • The ENTIRE History of Coca-Cola + Marketin...   0:00 How Coca-Cola Started: 9 Drinks a Day 1:03 John Pemberton & The Birth of Coca-Cola 3:24 Frank Robinson & The Coca-Cola Logo 4:39 Asa Candler's Free Coupon Marketing 7:26 The $1 Bottling Contract 9:32 The Contour Bottle 11:19 Why Coke Cost 5 Cents for 70 Years 13:14 Robert Woodruff & Coca-Cola in World War II 15:59 How Coca-Cola Changed Christmas (Santa Claus) 18:16 The Pepsi Challenge 20:03 New Coke 1985: 79 Days of Disaster 22:21 Share a Coke & What Coca-Cola Really Sells 23:49 Marketing Lessons: How You Can Sell It 🟢 Maybe we'll never see each other on YouTube again. To make sure you don't lose us, subscribe to our channel ❤️ 🟢    / @howtheysoldit   #HowTheySoldIt #BusinessHistory #Marketing