#79: Pip (Antler): AI Agents, Loss Aversion & Organic Distribution | Evan Kong

Most productivity tools and AI assistants fail for a simple reason: there are no real consequences when you ignore them. At the same time, most early-stage founders struggle to get eyes on what they build without burning cash on ads. For episode #79 of The Parameter, I sit down with Evan Kong, CEO and Co-Founder of Pip. Evan shares his path from working at Edexia (YC W25), and joining Antler. We break down how he and his co-founder Nathan Chung launched TextPip—an iMessage AI agent that uses loss aversion to keep users accountable—and scaled it to nearly five figures in ARR within two weeks using organic storytelling and an ambassador engine that pulled in millions of views. We also discuss how they are taking those distribution and automation systems B2B with Pip Foundry. Host: Henry Osborn Guest: Evan Kong (CEO @ Pip) Learn more about Pip: https://pipfoundry.com | https://textpip.com Are you a founder? If you're a pre-seed/seed builder shipping deep-tech infrastructure, vertical AI, or hard financial plumbing and want to map your raw system layout on camera, DM me on LinkedIn. No corporate PR slop allowed.