Learning from mistakes

Why do some brands and retail concepts succeed while others fail to connect with consumers? In this short video, Rajneesh Mahajan explains through three compelling examples. While Lululemon built a successful athleisure brand, its footwear venture failed to gain similar traction. He also examines why Reliance’s Project Eve and Eva Mall in Bengaluru struggled to connect with their target audiences. Finally, he shares valuable lessons from the closure of Inorbit’s malls in Pune and Bengaluru. A compelling watch for anyone looking to understand what makes a retail concept work, or why even promising ideas can fail.