"Focus on your smallest viable audience" with Seth Godin

Marketer Seth Godin discusses how focusing and servicing your smallest viable audience is the key to achieving business success. Watch the full episode here:    • The Practice: Shipping Creative Work with ...   --- About Journey Further: Journey Further is a performance marketing agency delivering Clarity at Speed for the world's leading brands. Find out more: https://www.journeyfurther.com/ --- Get in touch: podcast@journeyfurther.com