My Creative Agency Died. I Killed It.

I built a creative agency with 15 people in year one. By year three, I shut it down. It wasn't the market. It wasn't my talent. It was me. Subscribe for new videos every Wednesday and Thursday. This is the version of the story nobody tells you. The version where the founder is the problem. Where the money was managed emotionally, the hires were friends, and the "back end" was rotting while the front end looked beautiful. If I had to build a creative agency from scratch in 2026, here are the 10 things I would do differently. None of them are sexy. None of them involve a launch party. And that is the point. 0:00 The truth about my first agency 1:30 Get obsessively clear on the problem you solve 3:00 Remove your name from the business 4:30 Set up the boring stuff before your first client 5:45 Write the Blueprint document 7:00 Hire for values, not convenience 8:00 Stay lean 9:00 Track everything from day one 10:00 Get visible strategically 11:00 Reframe what you sell 12:00 Start small and stack wins I'm Tutu. I bring the gift of clarity to people who are ready to become self-aware, chase their highest potential, and structure their creativity into something the world has to take seriously. New videos every Wednesday and Thursday. Website: https://tutuadetunmbi.co Instagram:   / tutu.adetunmbi   TikTok:   / tutu.adetunmbi   LinkedIn: Tutu Adetunmbi X: https://x.com/TutuAdetunmbi YouTube:    / @tutu.adetunmbi   Substack: Memos by Tutu Big Dreams. Different Mediums.