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The Marketing Team of the Future Will Look Very Different | Luke Harries, ElevenLabs

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The Marketing Team of the Future Will Look Very Different | Luke Harries, ElevenLabs

198 просмотров · 3 нед. назад
Profound
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198 просмотров · 3 нед. назад
AI is starting to change what marketers actually spend their time doing. Luke Harries, who leads growth at ElevenLabs, talks about how his team is building around a new kind of role: the Marketing Engineer. The idea is pretty simple: pair people who really understand marketing with people who can build the systems and AI agents to help them scale what they’re doing. He also gets into what the role actually looks like and why you still need people who understand the channel, even when AI is doing more of the work. Full episode with Luke Harries:    • From $100K to $8M Pipeline With AI | Luke ...