Where Marketing Meets Sales | A Measure of Marketing | S2 Ep. 11

Where does Marketing end and Sales begin? Kelly and Hayley chat through the often-blurry line between Marketing and Sales, especially for small business owners, solopreneurs and service-based businesses. They explore why Marketing can do much of the legwork but cannot always shoulder the full responsibility for turning interest into enquiries, conversations, and client work. From content and websites to networking, discovery calls and follow-ups, they look at how Marketing and Sales work together in practice. This episode covers: 🙏 Why Marketing and Sales are more connected than many small business owners realise 🖥️ How social media, websites, email and networking can all play a role in the customer journey 👊 Why confidence and clarity in your offer can make sales conversations feel easier 👂How listening, asking better questions and following up can help build stronger relationships. They also discuss why Sales need not feel pushy or uncomfortable. Instead, it can be about spotting signals, understanding someone’s problem and having a helpful conversation about whether you are the right fit. If you have ever felt unsure about where Marketing stops and Sales starts, or you find the idea of selling a bit awkward, this episode offers a practical and honest look at how the two can work together.