Insider Strategies from a Veteran Publicist with Marika Flatt | 2026 October Writers Summit

Ready to get your book in front of the right media—and know when it makes sense to bring in a publicist? Join veteran book publicists Marika Flatt, founder of PR by the Book, for a practical, behind-the-scenes conversation on what it really takes to build media buzz for your book. In this interactive workshop, Marika will share their proven strategies for creating newsworthy angles, getting noticed by the media, their teams' relationships with journalists and podcast hosts, and how authors make a bigger splash utilizing their well-built machines. They'll also discuss what authors should expect when working with a professional publicist, how to know if you're ready to hire one, and how to maximize the value of that partnership. Whether you're planning your book launch or looking to expand your visibility, you'll leave with actionable tips you can put to work immediately—and have the opportunity to get your publicity questions answered during a live Q&A by these two powerhouses.