How to Get Better Data From Your Marketing

This is Part 2 of our three-part series on marketing ROI and attribution. Learn how to get the best data possible from your website, social media, email, and digital advertising, and why that data is the first step toward understanding your marketing ROI. #MarketingROI #MarketingAttribution #DigitalMarketing #GoogleAnalytics 🌐 Learn more about Four Columns Marketing: https://fourcolumns.net/ We help midsize companies take control of their digital marketing infrastructure and build strategies that support long-term growth. 📖 Read the full blog article: https://fourcolumns.net/roi-realities... 📱 Connect with Four Columns: LinkedIn:   / four-columns-marketing   Facebook:   / fourcolumnsmarketing   Instagram:   / fourcolumnsmarketing   _________________________________ In this episode of ROI Realities, CEO Doug Cofer picks up where Part 1 left off: if marketing ROI isn’t simple, how do you get the best data possible? Doug walks through tracking performance across your digital channels, including how new privacy laws are affecting website data and how you can add extra layers of attribution for the best data possible. 0:00 ROI Realities: Part 2 0:51 Tracking Website Performance 1:45 A Note on Privacy Laws 4:36 Tracking Social Media & Email Performance 5:28 Tracking Digital Advertising Performance 6:02 Additional Layers of Attribution 7:11 What's Next?