Getting more out of your livestream content

Davin Henson Video Producer / Editor Josh Dyer Director of Marketing Myseum of Toronto Riaz Charania Marketing Manager Myseum of Toronto During the COVID-19 pandemic most museums have already made the shift to hosting/streaming events online. While this shift comes with challenges of its own, it also presents an opportunity to ensure that none of our events are ephemeral, or one-time-only offerings. At Myseum of Toronto we’ve developed a post event process that ties into our overall content strategy enabling all of our online events to not only have a longer shelf life, but be seen by a greater audience all while driving our SEO. So far this strategy has increased our web traffic from Google search results by over 500% year over year. So what’s the secret sauce? Josh, Davin and Riaz reveal all.