A Playground Approach: Building Trust on the Buyer’s Journey by Ashley Faus

With the increasing use of social media comes an increase in influencer marketing. But not all influencers are created equal, says Ashley Faus, Head of Lifecycle Marketing, Portfolio, at Atlassian. To get the right thought leader to represent your brand, you need to consider a range of questions about what you’re trying to achieve and how you can best do that. Listen to Ashley’s insights and experiences in the video from B2B Forum 2025. B2B Forum 2026 returns with more marketing insights and inspiration this coming November in Boston. Check out the clips on this blog to see how our presenters can amplify your marketing results, and then get your ticket for B2B Forum 2026 while they’re still 40% off. 👉 https://mprofs.com/mpb2bforum2026 ----------------------------------------------------------------------------------------------------- FREE RESOURCES: MarketingProfs Today: https://mprofs.com/thegotonewsletter Online Events: https://mprofs.com/onlineevents2024 FOLLOW US! LinkedIn -   / marketing-profs   Instagram -   / marketingprofs   Facebook -   / marketingprofs   Twitter -   / marketingprofs   TikTok -   / marketingprofs   Threads - https://www.threads.net/@marketingprofs