How to Build a Sustainable Business as a Creative | Matt Keay

Spark Infinity: https://sparkinfinity.live/ Business On Camera: https://businessoncamera.com/ WeMaple: https://wemaple.com/ In this second "Mini Spark" conversation on Spark Infinity, I sit down with longtime friend Matt Keay, founder of Business On Camera and WeMaple. We trace his creative path from filming skateboarding tricks on VHS tapes in Calgary to running a full-service digital marketing agency and an independent documentary film production house. Matt shares hard-earned lessons on business models for creatives, why white-hat marketing wins over shady shortcuts, the discipline of gonzo-style book writing, and the importance of taking personal responsibility for your life and work. Key Highlights: The Skateboard Origin: How filming street lines built a lifetime foundation in visual storytelling. The Creative Agency Pivot: Evolving beyond one-off documentary funding into a sustainable marketing business model. Responsibility & Ownership: Taking control of your income so you can fund the art and life you actually want. Designated Screwdriver: Matt's upcoming gonzo-journalism book exploring trauma, addiction, recovery, and entrepreneurship. #SparkInfinity #BusinessOnCamera #WeMaple #CreativeEntrepreneur #VideoMarketing #DocumentaryFilmmaking #PersonalResponsibility #Storytelling