Cassie Hughes, Grow Marketing: Pioneering Experiential Marketing for 25 Years

“You want to treat someone the same whether they are a VP or a CMO or they are a junior person whose job is to find the next agency to do this beautiful body of work.” What does it take to build a successful business that lasts 25 years? For Cassie Hughes, co-founder of Grow Marketing, the answer starts with trusting your intuition, building meaningful relationships, and defining success on your own terms. On this episode of the Entreprenista Podcast, Cassie joins Stephanie and Courtney to share how she took a leap of faith 25 years ago, teamed up with her former biggest competitor, and built a women-owned experiential marketing agency working with some of the world's biggest brands, including Google, Target and Meta. She takes us behind the scenes of the iconic Barbie Dreamhouse collaboration on Airbnb, shares how relationship-building has fueled the agency's growth, and reveals the secrets to maintaining long-term client partnerships. https://www.entreprenista.com/podcast... Connect with Cassie Instagram: https://www.instagram.com/cassiehughe... LinkedIn:   / cassie-hughes-b374b41