Planting Seeds Episode 13 - Is every customer actually worth keeping?

In Episode 13 of the Planting Seeds Podcast Josh and Nick from Harvest Advisory Group talk about something business owners do not always want to admit: A customer can bring in a lot of revenue and still be a bad customer for the business. We get into how to recognize when a customer is taking more time, attention, stress, discounts, rework, or resources than they are really worth. This week’s Resource Guide asks: How do I know which customers are actually profitable? Because revenue alone does not tell the whole story. A customer may look great on paper until you factor in the actual cost of serving them. Then it’s time for Rapid Fire: Would you rather have one customer worth 25% of your revenue or twenty-five smaller customers? And what’s worse: a demanding customer who pays on time or an easy customer who always pays late? From the Field, we tackle a situation a lot of business owners can probably relate to: “They’re one of my biggest customers. I also dread seeing their name pop up on my phone.” Sometimes the question is not just, “How much revenue are they bringing in?” It’s also, “What is this relationship actually costing me?” Have a small-business question you’d like us to tackle in a future episode? Drop it in the comments. #SmallBusiness #SmallBusinessOwner #CustomerProfitability #BusinessStrategy #Profitability #ClientManagement #CashFlow #BusinessAdvice #Entrepreneur #BusinessGrowth #Accounting #HarvestAdvisoryGroup #PlantingSeedsPodcast