New Season, New You, New Fragrance — 12 To Reach For

Twelve fragrances to level up your scent this fall, from a $30 Bentley to a Nasomatto extrait. Easiest to hardest. September is the real new year. School goes back, work goes back, the fall clothes are already in the stores — and everybody comes back a little different. The gym takes months. The wardrobe takes money. Fragrance takes an afternoon. So this is the list. Twelve fragrances I own and wear, ordered easiest to hardest rather than cheapest to most expensive, because levelling up isn't about money. It's about deciding. Number one costs thirty dollars. Number twelve is at the far end of what most people will ever want to wear. Nobody paid for any of this and every bottle here is one I bought myself. ⏱ TIMESTAMPS 0:00 — Twelve fragrances, $30 to $400 0:20 — Why September is the real new year 1:15 — 1. Bentley For Men Absolute 2:00 — 2. Rochas Moustache Eau de Parfum 2:45 — 3. Tom Ford Noir Extreme 3:30 — 4. Tom Ford Eau d'Ombré Leather 4:25 — The easy half is done 4:35 — 5. Frédéric Malle French Lover 5:25 — 6. Lalique Encre Noire À L'Extrême 6:20 — 7. Argos Danaë 7:10 — The only maths that matters 7:40 — 8. Tom Ford Tobacco Vanille 8:40 — 9. Ormonde Jayne Montabaco Intensivo 9:40 — 10. Le Labo Baie 19 10:35 — 11. Amouage Memoir Man 1:30 — 12. Nasomatto Nudiflorum 12:20 — Buy the decant, not the compromise 🧾 THE FULL LIST Bentley For Men Absolute — Michel Almairac, 2014 Rochas Moustache Eau de Parfum — Nathalie Gracia-Cetto, 2018 Tom Ford Noir Extreme — Sonia Constant, 2015 Tom Ford Eau d'Ombré Leather — Sonia Constant, 2024 Frédéric Malle French Lover / Bois d'Orage — Pierre Bourdon, 2007 Lalique Encre Noire À L'Extrême — Nathalie Lorson, 2015 Argos Danaë — Christian Petrovich Tom Ford Tobacco Vanille — Olivier Gillotin, 2007 Ormonde Jayne Montabaco Intensivo — Linda Pilkington & Geza Schoen, 2013 Le Labo Baie 19 — Frank Voelkl, 2019 Amouage Memoir Man — Karine Vinchon Spehner, 2010 Nasomatto Nudiflorum — Alessandro Gualtieri, 2018 💬 Which number are you actually on? Give me the number and the bottle in the comments — I'm building the next list out of what you send me.