Childhood Obesity | S01E01 METRO

How do you turn expert knowledge into content parents can actually use? For My market’s CSR programme “Together, for Every Family”, we developed “Learning Nutrition”, a five-part vidcast series built around the questions and choices families face every day. In the first episode, Professor Georgios Grigorakis discusses childhood obesity, the factors behind it and the role parents can play in prevention and management, with a focus on practical guidance without stigma. From editorial concept and format development to guest selection, production and post-production, we shaped each episode to make expert knowledge clear, relevant and practical.