Personal Branding Tips to Grow Your Brand and Revenue | Social Media Club Los Angeles

Selling or teaching online? Building your personal brand? Personal branding and online presence experts share how to stand out and win business. Moderator • Michele Weisbart, SMCLA Creative Director and founder of Michele Designs Panelists • Liz H. Kelly, founder of Goody PR and the Goody Awards and author of "8-Second PR" • Paulo Sellitti, "The Authentic Story Designer" and founder of Hypnotic Design • Lindsay Mauch, founder of LTM Digital and SMCLA board member Presented by Social Media Club Los Angeles (#SMCLA) in 2020. Chapters 0:00 Pre-show and tech check 15:00 Welcome and moderator introduction 18:00 Fifteen years of social media and personal branding 24:00 Building a brand positioning line 30:00 Earning press coverage for your brand 33:00 Why investing in your brand pays off 36:00 Showing up as yourself online 42:00 Leading with the impact you want to make 48:00 Values and positioning 54:00 Learning from people further along the path 57:00 Personal brands that bring in business 1:03:00 Finding your point of view 1:06:00 Finding and growing your audience 1:12:00 Going virtual and tools to try 1:18:00 Final tips From the Social Media Club video archive (originally published on Vimeo). #SocialMediaClub #PersonalBranding #SMCLA ABOUT SOCIAL MEDIA CLUB Social Media Club is the world's oldest professional association for social media practitioners, founded in 2006. Our global network of local chapters advances the practice of social media, builds digital media literacy, promotes ethical standards and shares best practices. If you get it, share it. Become a member: https://socialmediaclub.org/membership/ Website: https://socialmediaclub.org Hashie Awards: https://hashieawards.com/ FOLLOW SOCIAL MEDIA CLUB LinkedIn:   / socialmediaclub   Instagram:   / socialmediaclubglobal   Facebook:   / socialmediaclub   X: https://x.com/socialmediaclub Subscribe for more talks, interviews and workshops from the Social Media Club archive.