Bants With DrewBaba ( Founder, Drew Marketing Innovations)

For the 49th episode of Bants With, I spoke with Andrew Ovo Ekpiwhre aka DrewBaba, founder of Drew Marketing Innovations (DMI), a talent management and marketing agency specialising in deal negotiation, brand development, and campaign strategy. We explore the business side of content creation, what it takes to build successful brand partnerships, and why talent management is much more than just connecting creators with brands. Andrew shares practical insights from managing lifestyle influencers, negotiating deals, developing talent, and creating campaigns that keep audiences engaged while delivering value for brands. We also discuss what aspiring creators should know about building sustainable careers in today's creator economy. This is an insightful conversation for creators, marketers, and anyone curious about the work that happens behind the scenes of the influencer industry. Connect with Andrew: Instagram:   / drewbaba