Driving social impact through sponsorship in the FIFA World Cup

The sponsorship landscape has evolved from being “awareness-focused” to brands using it as a resource for fan engagement. Fans, on the other hand, want to connect with brands that give a strong focus to creating positive social impact. In this context, brands like Adidas, Hyundai or Fox Sports have been able to activate their partnerships with the FIFA World Cup and on on this panel during World Football Summit Asia, Jurgen Griesbeck from Common Goal and Robert Zitzmann from Jung Von Matt Sports analyze their case studies to distill the main lessons the football industry can learn from them for their own “social-impact” sponsorship programs. Subscribe to this channel or to our weekly newsletter for more insights on the future of football.