WHY YOUR FASHION BRAND WILL FAIL | How To Start A Successful Clothing Brand | STEP BY STEP GUIDE #75

ഞങ്ങളുടെ WhatsApp ഗ്രൂപ്പിൽ ചേരാൻ / ഞങ്ങളുടെ Shopify Course (2 Hour) ലേക്ക് ജോയിൻ ചെയ്യാൻ / നിങ്ങളുടെ ബിസിനസ്സ് വളർത്താൻ / നിങ്ങളുടെ ബിസിനസ്സ് ഓൺലൈനിലേക്ക് മാറ്റാൻ തുടങ്ങിയ എന്ത് ആവശ്യത്തിനും ഞങ്ങളെ ബന്ധപ്പെടുക: https://link.theecomshow.com/episode-75 Consultation with Founders of MyDesignation - https://mentors.theecomshow.com/produ... Venue Partner : Creators & Marketers School - https://link.theecomshow.com/eEDarg ---------------------------- 🎙️ Podcast Episode Swaroop Krishnan and Gopika Menon built Kerala's hottest fashion brand from scratch. In this episode, they share their real startup story - the good, the bad, and the crazy! 🎯 What's Inside: How personalized fashion is changing the game Why they picked such a long brand name Their pricing strategy that actually worked Getting scammed & bouncing back stronger Why they said NO to quick money for brand building Celebrities wearing their clothes & website crashes Taking the brand from online to Lulu Mall The psychology behind mall crowds Raising funds & talking to VCs Expanding to other states Using AI in fashion design ---------------------------- ⏱️ Timestamps 00:00 - Recap 02:20 - Introduction 03:55 - Personalized Fashion 05:51 - Learning Design 08:09 - Swaroop Joins Gopika’s Business 08:56 - Why the Long Brand Name? 11:55 - “Ettinte Pani” and Indian Market 15:15 - Tiruppur and Clothing Industry 18:21 - High-Ticket vs Low-Ticket Pricing 22:18 - The Fire to Start a Brand & What Happened After the Scam (How They Caught the Fraudster) 26:50 - Startup from Trivandrum 30:37 - Sacrificing Revenue for Brand Building 32:45 - Celebrities Who Wore the MyDesignation Brand 36:36 - Website Crash 39:33 - Becoming a Celebrity Brand 40:59 - Movie Collaborations (Merchandise) 44:52 - Increasing Average Daily Orders 45:49 - Building the Team 46:43 - Changing Trends 48:24 - Ideas Inspired by Travel 50:32 - Marketing Strategy of MyDesignation 52:18 - Trap of Marketing Agencies 53:43 - Profitable From Day 01 57:54 - Expansion 54:46 - Sacrifices From Mothers 59:26 - How the Omni-Channel Model Works 1:00:35 - Outlet in Lulu Mall Procedure 1:03:12 - Crowd at Lulu Mall 1:05:30 - Psychology of Crowds 1:09:11 - Calicut Branch 1:10:35 - System for D2C 1:12:49 - Fundraising 1:13:51 - Terminologies 1:15:32 - VCs' Approach 1:26:10 - Expansion Plans 1:27:59 - Outlet as Brand Expression 1:31:19 - Tools of My Designation 1:34:12 - How Gaming shaped swaroop a 1:35:44 - Registration Process of LLP 1:37:12 - How Do Founders Split Tasks? 1:37:51 - Operations and Logistics 1:39:26 - How Can We Expand to Another State 1:42:31 - Design Process 1:46:29 - AI and Conclusion ---------------------------- 🎤 Guest Info → Swaroop Krishnan (Co Founder and CEO of MyDesignation) 🔗 Social Links:   / swaroop-krishnan-6800bb152     / swaroopkrishnanr   → Gopika Menon (Co Founder and CCO of MyDesignation) 🔗 Social Links:   / menon_gopika     / gopika-menon-50a357112   https://www.mydesignation.com/ ---------------------------- 🔗 Useful Links Join Our WhatsApp Community → https://link.theecomshow.com/joinmafia Support Us → https://buymeacoffee.com/theecomshow Special Offer for Shopify → Start at ₹20/$1 per month for 3 months! https://link.theecomshow.com/shopifys... Our Shopify Apps → https://apps.shopify.com/partners/gro... Instagram →   / theecomshow   LinkedIn →   / the-ecom-show   Follow Shan Salam →   / shansalam   |   / shansalam   ---------------------------- 📷🔧 Equipment We Use Sony ZV-E10 - https://amzn.to/4boxj98 Tamron 24mm Wide-Angle Prime Lens - https://amzn.to/43mDHf7 Sony 50mm Full-Frame Lens - https://amzn.to/4h26hG5 GODOX SL60W Video Light - https://amzn.to/43nn2Iq DJI Mic - https://amzn.to/3Fe4GPX GODOX Lantern Softbox - https://amzn.to/4irfWal ---------------------------- 💻 The Team Naji Mehardad | Mohammed Nihal | Darin Mujeeb | Gangadas ---------------------------- ⚠️ Disclaimer The opinions and information shared in this podcast are for general information purposes only. While we do our best to provide accurate details, technology changes quickly, so we recommend you do your own research or consult with a professional for advice tailored to your needs. The eCom Show is not responsible for any actions taken based on the information provided in this video. Some links in the description may be affiliate links, which help support the channel at no extra cost to you. Thank you for your support!