Trained, Enabled... and Still Not Selling | Bongo x Spur Reply

Your partners finish training. They get certified. And then... nothing. No pipeline, no deals, no explanation why. In this session, Emily McLellan (VP Partner Growth & Customer Experience, Bongo) and John Burley (Director of Enablement Services, Spur Reply) break down why certified partners go quiet and how to close the gap between training and revenue. You'll learn: How to tell the difference between a capability gap and a strategy gap Why readiness should be based on observable behaviors, not a certification label How to build a feedback loop that turns enablement content into applied selling skill Where AI can extend practice and verification across your entire partner base, not just your top performers #PartnerEnablement #ChannelSales #B2BMarketing