What's a Healthy Client Acquisition Cost (CAC)? | Projectworks Podcast S3 E3

Client acquisition cost is the number no one measures but everyone should. Most firm leaders can quote utilization and margin, then go quiet when you ask what it costs to win a client.  In this episode of the Projectworks Podcast, Mark and Dominique are joined by Mark Easton, Founder and CEO of the software consultancy Nodero. They walk through what CAC is, how to calculate it for a consulting firm, and what growth tactics work for firms scaling in 2026. To join the live audience for our next episode, visit: ⁠https://www.projectworks.com/resource...