2024 PRGN Conference in Hong Kong | Andy See, Joanne Chan and Gábor Jelinek

What did we learn at the Public Relations Global Network meeting in Hong Kong in May 2024? 🌐 Season 4, Episode 11 • Originally published as an audio podcast on June 6, 2024. 💻 Read the full episode notes and transcript: https://prgnpodcast.com/episode/hong-... Andy See of Perspective Strategies in Malaysia, who handed over the PRGN presidency the day before, conference host Joanne Chan of LBS Communications and PRGN executive director Gábor Jelinek join Dr. Adrian McIntyre from Hong Kong to share what members are taking away from the meeting. Joanne explains why a city welcoming tourists back and opening new museums makes a fitting host, and how panels on social media in Asia, China’s Greater Bay Area, crisis management and Web3 opened members’ eyes. Gábor describes three new members, from China, South Korea and Sweden, meeting the network in person for the first time after months of video calls. He also asks whether China’s all-in-one WeChat hints at what comes next in the West, as people tire of having an app for everything. Andy sees China moving from manufacturing hub to innovation and brand building, and he and Joanne describe how PRGN can connect Asia-Pacific brands and investors with the rest of the world. KEY TAKEAWAYS • Meeting in person turns months of video calls into trust, especially for new members. • Media habits in Asia-Pacific markets such as China, Japan and Korea can signal trends that later reach the rest of the world. • An all-in-one app like WeChat hints at where consumers elsewhere may go as they tire of having an app for everything. • Crisis management looks different from region to region, so comparing approaches helps every member prepare. • Hong Kong serves as a bridge between China and the world, and as a hub for Asia-Pacific brands looking to grow abroad. --------------------------------------- ABOUT THE GUESTS Andy See Teong Leng founded Perspective Strategies, a strategic communications and issues management firm in Kuala Lumpur, Malaysia, in 2006. He served as president of PRGN until the network’s 2024 spring conference in Hong Kong and is a past president of PRCA Malaysia. • Learn more: https://prgn.com/agency/perspective-s... • Connect with Andy:   / andy-see-b961544   Joanne Chan founded LBS Communications in Hong Kong in 2012 and hosts PRGN's 2024 spring conference. With more than two decades of experience in investor relations, she helps listed companies and startups connect with investors in the Asia-Pacific region and other major markets. • Learn more: https://prgn.com/agency/lbs-communica... • Connect with Joanne:   / joanne-chan-7b405538   Gábor Jelinek is executive director of the Public Relations Global Network. Based in Budapest, he supports the network's business development, marketing and membership activities. • Connect with Gábor:   / gabor-jelinek-prgn   --------------------------------------- ABOUT THE HOSTS Abbie Fink is president of HMA Public Relations, the oldest continuously operating PR firm in Arizona and a founding member of PRGN. • Learn more: https://prgn.com/agency/hma-public-re... • Connect with Abbie:   / abbiesfink   Dr. Adrian McIntyre is an anthropologist and communications advisor specializing in the marketing and selling of expertise. He is a founding partner at Speed of Story, where he helps entrepreneurial experts and boutique firms clarify their positioning, package their intellectual property, market their premium services, and get paid for their thinking, not their time. • Learn more: https://adrianmcintyre.com/ • Connect with Adrian:   / adrianmcintyre   --------------------------------------- CHAPTERS 00:00 Podcast Intro 00:59 Meet Andy See, Joanne Chan and Gábor Jelinek 01:37 Why PRGN Met in Hong Kong 03:44 How In-Person Meetings Build Trust Among PRGN Members 06:45 Lessons From Asia-Pacific Media and Agency Management 09:33 Social Media in China, the Greater Bay Area and Web3 12:22 Spotting Patterns: Could an All-in-One App Come West? 16:16 Growth Opportunities in the Asia-Pacific Region 18:55 Hong Kong as a Bridge Between China and the World 21:36 Podcast Outro --------------------------------------- 🌐 PRGN Presents features conversations with members of the Public Relations Global Network. No matter where you do business, there is a PRGN member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you: https://prgn.com/pr-agencies/