Real Estate’s New Normal: AI, Disruption & What’s Next | On the Record Ep. 4 Eric Elfman

AI isn't here to replace real estate agents. It's here to take the busywork off their plate. On this episode of On the Record, Craig Rowe and MoxiWorks CEO Eric Elfman get honest about the new normal in real estate: lawsuits, rising rates, low adoption and the rise of AI. Eric breaks down why the best leaders are "optimists about tomorrow, but realists about today," and what agents and brokerages should do now. From "running into the burning building" to rebuilding a platform like a startup, Eric shares the hard calls behind a full reinvention and why focus beats distraction every time. 0:00 – 0:40 Optimism and Realism in Leadership 0:40 – 1:59 Real Estate Market Dynamics 1:59 – 3:09 Navigating the New Normal 3:09 – 3:51 Margin Compression and Market Pressures 3:51 – 4:50 Impact of AI and Tech-Enabled Brokerages 4:50 – 6:23 Marketing Strategies in a Tough Market 6:23 – 8:14 Reinventing MoxiWorks as a Startup 8:14 – 8:59 Building an AI-Native Platform 8:59 – 10:13 Shifting the Target Addressable Market 10:13 – 15:11 Overcoming Legacy Tech and Market Noise 15:11 – 19:14 Agent Adoption vs. Brokerage Needs 19:14 – 24:12 Reducing Administrative Work With AI 24:12 – 27:46 Global Expansion and Lessons From Abroad 27:46 – 28:34 Future Vision for Consumer Engagement 28:34 – [END] Avoiding Distraction and Staying Focused