NSR Interviews Ep. 3: Royce Monroe (Generation Now): How Artists Build Lasting Careers |

How do you turn creative talent into a career that actually lasts? In Episode 3 of the New Skool Rules Interviews podcast series, host Raysha sits down with Royce Monroe, General Manager at Generation Now, for an honest and practical conversation about building a sustainable career in today’s music industry. Royce shares why loving the work is only the beginning—and why artists also need to understand the business, money and strategy behind their creativity. They discuss preparing for opportunities, learning the foundations of the industry, overcoming imposter syndrome, releasing the music sitting on your hard drive, promoting songs long enough to give them a fair chance, using data wisely, and understanding the difference between breaking a record and building an artist. Royce also discusses the ideas behind his book, You Are Your Own Industry, and explains why being valuable can matter far more than simply being popular. ABOUT ROYCE MONROE Royce Monroe is a music-industry executive and publishing professional with more than a decade of experience. As General Manager at Generation Now, he works inside an Atlanta-based label and creative company founded by DJ Drama, Don Cannon and Leighton “Lake” Morrison. Generation Now is known for developing major artists and records, with a history that includes artists such as Lil Uzi Vert and Jack Harlow. EPISODES 1 AND 2 ARE ALSO OUT NOW • Episode 1 — Dev Tejwani • Episode 2 — Sebastian “Bash” Jameson Watch both episodes here on EE2TV and subscribe so you don’t miss the next conversation:    • New Skool Rules interviews...   ABOUT NEW SKOOL RULES New Skool Rules is an international conference and festival for urban music and Music of Black Origin—MOBO—based in Rotterdam, the Netherlands. It connects emerging talent with artists, producers, songwriters, executives and music professionals from around the world through showcases, panels, masterclasses, workshops, demo-listening sessions, speed networking and live performances. New Skool Rules is a place to gain knowledge, build an international network and create real opportunities across genres including hip-hop, R&B, soul, Afrobeats, dancehall and reggae. Learn more: https://www.newskoolrules.com/ ABOUT EPITOME ENTERTAINMENT New Skool Rules is a project powered by Epitome Entertainment. Founded in Rotterdam in 1999 by Henca Maduro and Gregory Struiken, Epitome Entertainment develops urban-arts and music talent by creating stages, training programmes, industry knowledge, international exchanges and access to professional networks. Its mission is to help diverse creators develop both artistically and professionally—and create opportunities for talent that has historically been underrepresented within the established cultural sector. Learn more: https://www.ee2.nl/ CONNECT Royce Monroe:   / roycemonroe   New Skool Rules:   / newskoolrules   Epitome Entertainment:   / iamee2   Generation Now: https://thegenerationnow.com/ What lesson from Royce will you apply to your own career? Let us know in the comments—and remember to like, subscribe and share this episode with an artist or creative who needs to hear it. #NewSkoolRules #RoyceMonroe #MusicBusiness