What Is Your Practice Really Worth? | Erik Ferjentsik

What you THINK your business is worth and what a buyer is actually willing to pay can be two very different numbers. In this episode of Growth Without Referrals, I sit down with Erik Ferjentsik, founder of Visionary Practice Group, to discuss business valuation, private equity, practice growth, and what healthcare practice owners should be doing BEFORE they're ready to sell. Erik has experienced practice transactions from both sides. He helped his wife acquire an optometry practice and later sell it, giving him firsthand insight into what buyers, sellers, banks, and investors consider when determining the value of a practice. In this conversation, we discuss: ▶️ What actually determines the value of a healthcare practice ▶️ Why private equity may pay significantly more than an individual doctor ▶️ The growing influence of private equity in healthcare ▶️ Why transparency and unbiased information matter when evaluating a transaction ▶️ How online reviews and targeted marketing can help practices grow beyond referrals ▶️ How technology and AI can improve practice efficiency ▶️ Why owners shouldn't "sunset" their business as they approach retirement ▶️ How declining production before a sale can hurt valuation ▶️ Why clean financial records matter to buyers and banks ▶️ How to build a more valuable and transferable practice One of the biggest takeaways from our conversation: If you're planning to sell your business someday, don't start preparing when you're ready to retire. Buyers and lenders look at historical performance. Cutting your hours, taking more time away, or allowing revenue and production to decline before a sale can negatively affect what someone is willing to pay. The better approach is to maintain—or grow—production while building a business that can eventually transition successfully to someone else. ABOUT ERIK FERJENTSIK Erik Ferjentsik is the founder of Visionary Practice Group, where he helps healthcare and eye-care professionals navigate practice valuations, acquisitions, sales, and business transitions. Learn more about Erik and Visionary Practice Group: Website: www.visionarypracticegroup.com Email: erikf@visionarypracticegroup.com ABOUT GROWTH WITHOUT REFERRALS Growth Without Referrals explores how business owners can move beyond unpredictable referral-driven growth and build deliberate, scalable systems for creating long-term business value. Hosted by Mark Ferguson. Email: mark.ferguson@prestige-services-group.com If you found this conversation valuable, please LIKE the video, SUBSCRIBE to the channel, and share it with another business or practice owner who could benefit. #BusinessValuation #PracticeValuation #ExitPlanning #HealthcareBusiness #PrivateEquity #Optometry #BusinessGrowth #GrowthWithoutReferrals