финальный 46 редакционный материал о креме Mouawad

In 1908, a man in Beirut opened a small shop that repaired watches and jewellery, and made the occasional one-off piece for a wealthy customer. His name was Daoud Mouawad. His family had been in the trade since 1890. Almost a century later, that same family made a bra with a 90-carat diamond on it, and a handbag with 4,517 diamonds that Guinness World Records called the most expensive in the world. Five generations, one trade, and a simple pattern: every generation sold to whoever had just become rich. What you'll find out in this episode: → The shop where it started. Watch repairs, intricate clocks, and commissions for the people who could afford them. The custom work that still defines the business was there from the very first shop. → The move that made the family wealthy. In the 1950s Daoud's son Fayez took the business to Saudi Arabia, and made personalised jewellery for a region that oil had just made extraordinarily rich. That single decision is why the rest of this story exists. → The diamond collector. Robert Mouawad took over in 1976 and became one of the most significant private diamond owners alive - in 2013 one wealth research firm ranked him the eighth largest diamond owner in the world. Forbes puts his own fortune at around 1.5 billion dollars. → The most expensive lingerie ever made. In 2001, at Victoria's Secret's first televised fashion show, Heidi Klum wore a Mouawad Fantasy Bra: 1,200 pink sapphires and a 90-carat emerald-cut diamond. It entered Guinness World Records as the most valuable piece of lingerie ever created. Mouawad went on to make several more. → The handbag that cost 3.8 million dollars. Heart-shaped, 18-karat gold, 4,517 diamonds - 105 yellow, 56 pink and 4,356 colourless - totalling nearly 382 carats. Guinness World Records 2010 named it the most expensive handbag on Earth. → Why you have never heard of them. Mouawad is private. It publishes no revenue. Its client list is not public and never has been. In a business where the customers are the richest people alive, discretion is not modesty - it is the product. → The family today. Robert handed the company to his three sons, Fred, Alain and Pascal, in 2010. The fifth generation has already joined. The headquarters is now in Geneva, with a Middle East base in Dubai. World's Richest is your front row seat to the Game of Thrones of the world's wealthiest families and empires. New episodes every day. 🔔 Subscribe and turn on notifications - new episodes every day. #billionairelifestyle #billionairemindset #entrepreneurship #mouawad #jewellery #diamonds #lebanon #beirut #luxury #familybusiness #businesshistory #businessdocumentary #worldsrichest