Hormozi Was Right About Cold Email But NOBODY Listened

Work with Upreach Labs: https://calendly.com/mustafa-upreachl... Alex Hormozi grew Gym Launch past 8 figures with cold outbound, and a lot of people still follow his cold email advice. But that advice is a few years old, and in 2026 spam filters, AI filters, and buyers have all changed. We run cold email campaigns for B2B companies every day, so in this video we go through Hormozi's advice point by point and show what still works, what needs to change, and how we apply it for our clients now. We cover offers (free work, not PDFs), personalization that doesn't feel automated, better lead sources than Apollo filters, and short cold email copy that gets replies. Recent client results • 40,000 cold emails sent, 46 opportunities booked • 55,000 cold emails sent, around 30 opportunities booked • 1.1 million cold emails sent last year, 233 opportunities booked Chapters: 0:00 Does Alex Hormozi's cold email advice still work in 2026? 0:24 Our client results 0:41 Is cold email dead? 1:16 Step 1: The offer (why old offers stopped working) 1:45 Give away real work, not ebooks or reports 2:21 The math on free work vs ads 2:58 When a direct to meeting offer makes more sense 3:18 Step 2: Personalization that doesn't sound like a robot 4:01 The ICP variable we use in our campaigns 5:08 Step 3: Better lead lists than Apollo 5:28 Using government and trade body lists 6:26 Finding lookalike companies 6:49 Having AI check every company before you email it 7:18 Step 4: Cold email copy under 40 words 8:01 Cold email templates that get replies 8:45 How to end your cold email 9:03 The 2026 cold email scorecard 9:41 Get this built for your business Want this implemented A to Z in your business? Book a strategy session with us and we'll show you how we'd set it up for you: https://calendly.com/mustafa-upreachl... About Upreach Labs Upreach Labs is a done-for-you cold outbound agency for B2B companies. We build the offer, the lead lists, the infrastructure, and the campaigns, and book 100 qualified sales calls on your calendar within 90 days. #ColdEmail #AlexHormozi #ColdOutbound #B2BLeadGeneration #UpreachLabs