Why Your Marketing Isn't Working (It's Not What You Think)

Why isn't your marketing landing — even when you're doing everything "right"? In this episode of The Festoon 500 Interviews, Dani sits down with marketing strategist Naomi Rose (Naomi Rose Marketing) to unpack why so many brilliant, hard-working business owners still feel invisible online, and what to actually do about it. Naomi has grown businesses on almost no marketing budget — including crowdfunding a bakery with just 200 people on her email list — and has spent her career helping business owners stop copying everyone else's marketing playbook and start building something people actually remember. In this conversation, Naomi and Dani get into why "personal brand" as a buzzword is misleading, why word of mouth still beats every paid channel, why we're conditioned from school age to blend in and then told as adults to stand out, and how to find your audience when you have no idea where they're hanging out. If you've ever felt like your content isn't landing, like you're shouting into the void, or like everyone else's marketing "system" just doesn't work for you — this one's for you. Naomi Rose Website: https://www.naomicrose.co Instagram: @iamnaomicrose Facebook: @naomiclairerose LinkedIn: @iamnaomicrose Naomi's podcast recommendation: Stories That Sell Join the Festoon 500 — The Big Festoon's cornerstone community of founders supporting founders: https://highlevel.thebigfestoon.com/festoo... CHAPTERS 0:00 The Essence of Audience Activation 0:42 Behind the Scenes of a Speaking Coach 2:20 Standing Out in a Crowded World 3:51 Unapologetically Being Yourself 5:28 Principles Over Trendy Tactics 9:09 The Truth About Personal Branding 27:15 Locating Your Ideal Community