When Goal Setting Goes Wrong: 2026 Planning Hard Truths

In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko take a look back at their 2026 annual goals as they kick off Q4 planning. Pulling back the curtain on the goals set at the beginning of the year, Daniel and Brigitte share transparent insights into what worked, what completely fell flat, and the critical operational lessons they learned along the way. Daniel Proczko breaks down the reality of launching a low-ticket online course—revealing why turning a 1,000-contact email list into just five registrants forced a strategic pivot away from course DIY models and toward $10,000+ high-touch consulting packages. Brigitte Vegter shares her experience launching a backwards bookkeeping course and intern talent pipeline, discussing how unexpected internal staffing changes required pivoting away from hosting an in-person client retreat. The duo also revisits their 2026 AI predictions, detailing how artificial intelligence has dramatically expanded team capacity without replacing human roles, while analyzing current performance shifts across Meta Ads (Andromeda) and Google Ads platforms.