10 Things Your Church Must Bring to a Capital Campaign

Your capital campaign consultant isn't the problem. You are. That's not a criticism — it's the insight most church leaders miss. Rich Birch has led multiple campaigns across fast-growing churches (including one that took in over $1 million in a single day — and nearly collapsed because they weren't ready for it). What he learned: the consultant brings the playbook. You have to bring everything else. This episode gives you the 10 things your church must bring to the table before, during, and after a capital campaign — the stuff no firm will tell you is missing until it's too late. If you're an Executive Pastor, senior leader, or anyone guiding a church through a generosity initiative, this is the most practical 15 minutes you'll spend before you sign that contract. CHAPTERS 0:02 – The Campaign They Fired (And the One That Made a Friend) 1:45 – The Hard Truth: You're the Linchpin 2:18 – #1: Vision Clarity Before You Talk Money 3:25 – #2: Leadership Alignment — Private Skeptics Kill Campaigns 4:34 – #3: Willingness to Do the Work (Not Just Follow the Plan) 6:19 – #4: A Culture of Repetition (The Lead Pastor Said It 23 Times) 7:33 – #5: Engage Your Key Donors Before the Campaign Starts 8:50 – #6: Build Your Follow-Up Plan Before You Go Public 9:53 – #7: Financial and Operational Readiness 11:10 – #8: Emotional and Spiritual Resilience 12:16 – #9: Plan for the Dip — Attendance, Giving, and Morale 13:40 – #10: Own the Outcome (You're Not Hiring Them to Run It) 🎙 Podcast: https://unseminary.com 📖 Blog: https://unseminary.com/blog 📲 Instagram: @RichBirch #CapitalCampaign #ChurchLeadership #ChurchGrowth #ExecutivePastor #GenerosityInitiative #unSeminary