Mixpanel Tutorial for Product Managers: Grow Your Product

Get more insights from your Mixpanel data → https://tinyurl.com/startup-analytics... Download the Free Mixpanel Implementation Tracking Plan → https://tinyurl.com/49nk5ctr?utm_cont... This Mixpanel tutorial for product managers (or anyone in product) will teach you how to use Mixpanel to drive product growth, make better product decisions and show the impact of your work. First, you will learn the building blocks of Mixpanel: events, event properties, and profile properties. If you don’t have these set up properly, you won’t be able to quickly create reports or follow along. Next, you will learn the most useful Mixpanel report, Insights. This will be your go-to report for answering most of your product questions. You will then learn how to understand the flows inside your product through two reports: Funnels and Flows. The former is great for understanding a set number of steps while the latter is fantastic at defining the specific steps of a flow. You will then explore Retention, the ideal report for understanding long-term usage of your product. There are several ways to slice the data in Retention and we will see some of the easiest ways to get started. Finally, you will bring everything together in Boards, Mixpanel’s functionality for building dashboards for sharing with others. Jump around to the most relevant portion for you: 0:00 - Introduction 1:03 - Building Blocks 2:45 - Insights 9:01 - Product Flows 18:04 - Retention 21:42 - Dashboards 23:36 - Conclusion Work With Me → https://tinyurl.com/startup-analytics... This description includes affiliate links. If you make a purchase through these links, we may earn a small commission at no additional cost to you. Your support helps us create more content exploring MarTech strategies and tools. Thank you for helping us grow!