How to Use AI to Get Your Church Found Online

Help more people find your church online—and feel confident visiting on Sunday. In this episode, discover practical church SEO strategies for Google, local search, and AI-powered search tools. Josh Roberie sits down with Ian Hyatt, co-founder of REACHRIGHT, to explain how pastors can strengthen their church’s online presence. From your Google Business Profile to your Plan Your Visit page, this conversation covers practical ways to help people discover your church and understand what to expect. You’ll learn: • How AI search is changing the way people discover churches. • What to include on your church website and first-time visitor page. • How FAQs can answer questions about worship, kids’ ministry, and visiting. • Why local SEO matters when people search “churches near me.” • How photos, walkthrough videos, and reviews can reduce guest anxiety. • What pastors should know about Google Ad Grants, which offers eligible nonprofits up to $10,000 per month in search advertising. Whether you’re planting a church or leading an established congregation, this episode will help you identify practical improvements to your church marketing and digital outreach. Subscribe to Build the Church for weekly conversations and practical tools to help you gain momentum, grow your church, and go the distance in ministry. CHAPTERS 00:00 Helping Your Church Get Found Online 03:17 Meet Ian Hyatt and REACHRIGHT 06:42 AI Search and Church SEO Explained 08:20 Church Website Content and Visitor FAQs 12:35 Google SEO and Your Google Business Profile 15:14 Google Ad Grants and Paid Advertising 17:50 Local SEO: Reaching People Near Your Church 19:21 Photos and Videos That Help Guests Feel Comfortable 23:49 Getting and Responding to Church Reviews 25:00 Church Marketing Resources and Next Steps CONNECT WITH IAN HYATT Learn more about Ian and REACHRIGHT: https://reachrightstudios.com/author/... FREE RESOURCES FOR PASTORS Find practical tools to help you lead your team and build your church: https://www.buildthe.church/resources... EPISODE SPONSOR: YOURTEAM.CHURCH Help volunteers discover their personality and spiritual gifts, then connect them with a team at your church where they can thrive. Assessments are available in English and Spanish. https://yourteam.church/ What’s one question a first-time guest should be able to answer before visiting your church? Share it in the comments. #ChurchSEO #ChurchMarketing #ChurchLeadership