From a Home Pan to a ₹3 Crore Brand! Vardhan & Suhani’s Real Story | Ayurvedic Hair Oil Business
Rise With Rahul и ещё 2
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From a Home Pan to a ₹3 Crore Brand! Vardhan & Suhani’s Real Story | Ayurvedic Hair Oil Business
76 711 просмотров · 12 дн. назад
Rise With Rahul и ещё 2
76 711 просмотров · 12 дн. назад
In this podcast recorded in Gurgaon, we sit down with Vardhan and Suhani, founders of Deep Suhani Hair Oil. This couple from Uttarakhand met on Facebook as teenagers, got married, and started making Ayurvedic hair oil in a pan at home. In just 10 months they sold ₹3 crore worth of products, including ₹40 lakh in the very first month!
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In this episode they openly share:
✅ How a YouTube vlog turned into a brand
✅ How their first 100 bottles sold out on day one
✅ How 80% of their sales come from Flipkart without running ads
✅ Unit economics, production process, packing and team size
✅ Product mapping, Buy Box and how to protect yourself from copycat sellers
✅ Why you should register your trademark first
✅ Starting with ₹30,000-35,000 and the minimum investment needed today
✅ How one YouTube Short generated ₹12 lakh in sales
✅ Future plans: a new skincare brand and more products
Whether you want to start a new business, already sell online, or want to sell on marketplaces like Flipkart, Amazon and Meesho, this podcast is a masterclass. Watch till the end!
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⏱️ Timestamps:
0:00 - Intro: The ₹3 Crore Journey from Home
1:08 - Promise to Share Business Secrets Honestly
1:44 - How Did You Start This Business?
2:05 - Meet Vardhan & Suhani
2:49 - How They Met on Facebook
4:03 - The First Herbal Hair Oil Video
4:37 - From Idea to Product: Name, Labels and Website
5:38 - ₹3 Crore in Sales in 10 Months
5:49 - ₹40 Lakh in the First Month: How?
6:14 - First 100 Bottles Sold Out in Minutes
7:57 - Division of Work: Manufacturing vs Management
8:14 - Where Did Suhani Learn to Make Hair Oil?
9:19 - New Products: Shampoo, Aloe Vera Gel, Hairspray
10:22 - How the First 100 Orders Were Made at Home
11:03 - Product Pricing and Customer Response
12:27 - Why 80% of Sales Come from Flipkart
13:13 - How They Shoot Product Photos Themselves
13:52 - The Story Behind the Name "Deep Suhani"
14:26 - Family Support in the Business
14:51 - Warehouse, Factory and Manufacturing Process
16:20 - How Much Budget Do You Need to Start?
17:01 - Flipkart Listing Mistakes: Product Mapping and Buy Box
18:41 - Why You Should Register a Trademark First
19:41 - Monthly Turnover: ₹30-40 Lakh
19:55 - Only 0.6% Returns: Why This Boosts Profit
20:29 - How to Choose Your Next Product
21:49 - 4 YouTube Channels and Audience Building
23:50 - One YouTube Short = ₹12 Lakh in Sales
25:00 - Direct Orders from Instagram
25:18 - Why Sell on Flipkart and Not Your Own Website?
27:55 - Future Plans: New Skincare Brand
28:42 - Customer Feedback and Trust
🙏 Guests: Vardhan & Suhani (Deep Suhani)
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Disclaimer: The views and experiences shared in this video belong to the guests. Business results may vary from person to person.
#DeepSuhani #HairOilBusiness #FlipkartSeller