The $6.7B Quarter That Crashed Adidas 17% in a Day

Adidas posted record sales in 2025 and its stock crashed 17% in a day. The film explains why good news sent shares down 7% in March and 17% in July 2026, how a $1.2 billion Yeezy pile after cutting Kanye West in 2022 caused its first loss since 1992, and how CEO Bjorn Gulden and the TikTok-driven Samba and Gazelle revival pushed revenue to 24.8 billion euros before tariffs, currency and fading terrace trends erased the gains. #usa #addidas #OUTPACED