Welcome to the ancient land of 'Itar', Kannauj. #OMGIndia S02E05 Story 2

Kannauj, situated in Kanpur, stands as a fragrant testament to the timeless art of perfume-making, specifically, crafting "itar," a kind of natural and organic perfume. Remarkably, the methods employed in its creation have remained largely unchanged for over 2000 years, preserving the authenticity and heritage of this fine art. This ancient practice does not merely live in the annals of history but flourishes vibrantly in the present, with these meticulously crafted itars finding their way to over 50 countries worldwide. It's a poignant reminder of the eternal charm and relevance of traditions, especially when they waft through the annals of time, entwining the past and the present seamlessly, and scenting our world with their enduring legacy. #India #uttarpradesh #kannauj #attar #perfume #oil #fragrance #perfumecollection #making #factory उत्तर प्रदेश के शहर कन्नौज का ये मेड इन इंडिया प्रोडक्ट हज़ारों साल पुराना है और दुनिया भर के देशों को महकाता है। #OMGIndia