Logan Paul's Prime Hit $1.2B. Then The Lawsuits Came

Logan Paul and KSI's Prime went from a $250 million first year to a projected $1.2 billion, then UK sales fell more than 70% and the lawsuits piled up: a $67.7 million bottler claim, the US Olympic Committee, and a suit against Lionel Messi himself. Here's who actually owns Prime, who cashed out, and who is still waiting to get paid. 0:00 The story 0:45 The Rivals 1:44 The Hype 2:44 The Owners 3:53 The Lawsuits 5:22 The Messi Suit 6:35 The Crash 8:11 The Split SOURCES Front Office Sports (citing Bloomberg): https://frontofficesports.com/article... Fortune: https://fortune.com/2024/04/27/logan-... City AM: https://www.cityam.com/?p=2342008 Grocery Gazette: https://www.grocerygazette.co.uk/2025... International Business Times Australia: https://www.ibtimes.com.au/congo-bran... Inside FMCG: https://insidefmcg.com.au/2026/07/13/... Food Republic: https://www.foodrepublic.com/1333160/... Bloomberg Law: https://news.bloomberglaw.com/litigat... Open Class Actions: https://openclassactions.com/news/ref... Bloomberg Law: https://news.bloomberglaw.com/litigat... USA Today (via Yahoo News): https://sg.news.yahoo.com/zero-eviden... Soapcentral (court filings summary); BevNET headline: https://soapcentral.com/lifestyle/new... Food Dive: https://fooddive.com/news/mas-lionel-... City AM: https://www.cityam.com/messi-and-mas-... Bloomberg Law: https://news.bloomberglaw.com/ip-law/... Front Office Sports: https://frontofficesports.com/article... Beer Business Daily / Beer Insights: https://beerinsights.com/archive-arti... Wikipedia: https://en.wikipedia.org/wiki/Prime_(...) Wikipedia: https://en.wikipedia.org/wiki/KSI_vs_... CBS Sports: https://www.cbssports.com/boxing/news... The Robin Report: https://therobinreport.com/how-once-h... Tubefilter (citing Circana via Darren Rovell): https://www.tubefilter.com/2025/07/22... IBTimes UK (citing PBD Podcast and Forbes): https://www.ibtimes.co.uk/logan-paul-... Celsius Holdings press release (SEC Form 8-K, Exhibit 99.1): https://www.sec.gov/Archives/edgar/da... Better Retailing: https://www.betterretailing.com/congo... Enjuris: https://www.enjuris.com/blog/news/pri... Coventry Telegraph: https://www.coventrytelegraph.net/gal... Sportico: https://www.sportico.com/law/analysis... Net Influencer: https://www.netinfluencer.com/prime-a... Bloomberg Law: https://news.bloomberglaw.com/ip-law/... IMPAULSIVE Clips (YouTube):    • LOGAN PAUL & KSI ANNOUNCE MASSIVE PRIME PA...   Images used for news commentary and criticism; credits to Getty Images, AFP, USA TODAY Sports and the outlets listed above. Figures are as reported by the sources above; estimates and allegations are labelled as such in the video. Not financial advice. #Prime #PrimeHydration #LoganPaul #BillSplitsTheBill