Illustration for Packaging - From Concept to Print

Illustration is a great way to bring more personality to your packaging designs, but where do you start? In this video, I share my full process - from packaging layout planning and sketching to illustrating and printing. We look at picking colours, creating an effective layout and tips and tricks to get the most from Procreate. I work in Procreate but you can also illustrate directly in Adobe Illustrator. Jump directly to a section: 0:48 - Packaging layout 02:11 - Setting up your artboard 02:40 - Sketching and illustration layout 08:23 - Outline and clean sketch 09:25 - Choosing colours 10:30 - Colouring your art 11:41 - Adding details 12:39 - Shading 14:06 - Exporting your illustration 14:34 - Adding your illustration to your packaging 15:11 - Finalising the packaging 16:46 - Presenting your design #packagingdesign #illustration #procreate