Why Is Jollibee Taking Over Vietnam?

Why is a Filipino fast-food chain expanding so rapidly across Vietnam, even with global giants like McDonald’s and KFC competing for the same customers? In this documentary, I explore the rise of Jollibee, from its humble beginnings in the Philippines to its growing presence in Vietnam. We uncover how Jollibee adapted to local tastes, built relationships with its customers, and developed a strategy that helped it compete against some of the biggest names in fast food. But there’s a bigger lesson here about understanding your market, building customer loyalty, and competing with established businesses. 🌎 Join the Free Beneath Community I travel around exploring businesses, economies, and the forces shaping our world. Inside our free community, we take the lessons from these stories and discuss how to apply them to our own businesses and spot opportunities. 👉 https://www.skool.com/beneath-2423/about Subscribe for more documentaries exploring the stories beneath how places change. #Jollibee #Vietnam #BusinessDocumentary #Beneath