Google: How Will Brands Get Discovered in the Age of AI? | Alice Van Damme

How will brands get discovered in the age of AI? AI is transforming the way we search, discover brands and make decisions. As traditional customer journeys become increasingly fragmented, one question becomes more important than ever: how can brands stay visible and relevant? In the very first episode of NextGen Studio by BIGGIE, we sit down with Alice Van Damme from Google to explore the future of search and what AI-powered discovery means for marketers. In this episode, we explore: How AI is changing the way consumers search for information Why the traditional customer journey is evolving What AI-powered search means for brand discoverability How brands can rethink their approach to reach and visibility What marketers should focus on to prepare for what's next ABOUT NEXTGEN STUDIO Marketing is changing faster than ever. But how do marketers know what really matters? NextGen Studio is a five-part video podcast series by BIGGIE, bringing together leading industry voices to explore the future of marketing in the age of AI. Five themes. Five perspectives. One big question: What does the future of marketing look like in the age of AI? From Reach → Attention → Relevance → Trust → Growth, each conversation explores a different challenge shaping tomorrow's marketing landscape. FOLLOW NEXTGEN STUDIO Subscribe to our channel for upcoming episodes. Listen on Spotify: https://open.spotify.com/episode/5R6x... Follow BIGGIE on LinkedIn: https://www.linkedin.com/company/bigg...