The State of Generative Media | Burkay Gur | fal GMC 2026

fal co-founder and CEO Burkay Gur opens GenMedia Conference 2026 with a goal: help more people make the ideas they imagine, without production costs deciding what gets made. He introduces the work behind that goal, including fal Agent, the H3 Max model family, and the compute that runs them, with creators, developers, and businesses in mind. Recorded at GenMedia Conference 2026, presented by fal in San Francisco on September 24, 2026. Explore fal: https://fal.ai