The Truth About Sustainable Business with John Pabon

Most business leaders know that sustainability is important. But one question remains: how can you make it part of your business strategy in a practical way that creates real business value? I'm delighted to welcome back John Pabon, international sustainability expert, consultant, keynote speaker, and bestselling author. His new book, Strategic Sustainability: A Pragmatic Blueprint for Responsible Businesses, offers a practical roadmap for leaders who want to make sustainability part of their business strategy. In today's conversation, we discuss why companies should focus on what matters most, how to gain support from leaders focused on short-term results, how to avoid both greenwashing and greenhushing, and why topics like AI and cross-functional collaboration are changing the future ofsustainability. If you're looking for practical ideas to build a more responsible and competitive business, you'll enjoy this conversation. Let's get started.   Where to find John Pabon: Website: https://www.johnpabon.com/ Instagram:   / johnapabon   YouTube:    / @johnpabon8899   Ted Talk:    • What a Steel City Can Teach the World Abou...   LinkedIn:   / johnpabon   TikTok:   / johnapabon     Where to find Juan and Wave Business Excellence Footprint: Website Wave BEF: https://www.wave-bef.com/ Website: Health, Happiness & Planet: https://www.wave-bef.com/health-happi... Instagram: Health, Happiness & Planet:   / health_happiness_planet   LinkedIn Juan Steigerwald:   / juan-eduardo-steigerwald-01710b1   YouTube WAVE BEF:    / @wavebusinessexcellencefoot1034    Feel free to contact Wave team (mailto:contact@wave-bef.com) at any time.