Why Does Roblox Lose Money on Your Robux?

Roblox counted almost $4.9 billion of revenue last year, and it still lost money. So I printed Roblox's receipt to find out how much of every $10 you spend on Robux it actually gets to keep. (Hint: it's less than zero.) I'm Stub, a receipt. I read company filings so you don't have to. CHAPTERS 0:00 Where does your $10 go? 0:42 Who actually plays, and who pays? 1:54 Why isn't your money revenue yet? 2:44 What does the booth take? 3:11 How much goes to creators? 4:05 What do servers and safety cost? 5:02 What does it cost to build and run? 5:53 What's left of $10? 6:34 Why hasn't it gone under? 8:05 What don't the filings say? 8:37 So who's winning? SOURCES Every number on screen is labelled with its filing and page. "Our math" means we scaled the reported figures to a $10 example and rounded. Roblox Corporation Form 10-K, fiscal year 2025 (filed Feb 11, 2026): https://www.sec.gov/Archives/edgar/da... Roblox Corporation Form 10-Q, quarter ended June 30, 2026 (filed Jul 30, 2026): https://www.sec.gov/Archives/edgar/da... Roblox Q2 2026 shareholder letter (Exhibit 99.1 to Form 8-K, filed Jul 30, 2026): https://www.sec.gov/Archives/edgar/da... All Roblox SEC filings: https://www.sec.gov/cgi-bin/browse-ed... Not affiliated with or endorsed by Roblox. Robux and Roblox are named for editorial identification only; the coin shown is our own illustration. Not investment advice. This is a business story, for education and entertainment. Which company's fine print should I read next? Tell me in the comments. #Roblox #CompanyUnwrapped #Business #Finance #Gaming