9. Nick Jasmon on Why Caregivers Have the Hardest Job in Senior Living

Most of my world is skilled nursing, so this episode was a chance for me to step into the senior living side of the industry with Nick Jasmon. Nick walks me through how independent living, assisted living, and memory care actually work, how residents and families choose communities, how senior living operators drive occupancy, what the leadership structure looks like, and what separates a successful community from a struggling one. We also talk about the hardest jobs in senior living, common misconceptions about the industry, and why great operators are constantly looking for ways to say yes. If you’ve ever wanted a simple, practical understanding of how the senior living industry works, this is a great place to start.