The Future of Oil & Gas Marketing

Patrick Sternkopf didn't come from the oil and gas industry. Today, he's the Director of Marketing at ThruTubing Solutions and CUDD Pressure Control, where he's helping redefine what great marketing looks like in energy. In this episode, he shares the strategies behind the brand and where he believes the future of oil & gas marketing is headed. Chapters: 00:00 - Episode Trailer 01:00 - Introduction & ThruTubing Solutions 02:30 - Building Brand Ambassadors 05:30 - Inside ThruTubing Solutions & Cudd Pressure Control 07:23 - Marketing Lessons From Outside Oil & Gas 12:25 - Face-to-Face, Trust & Loyalty 17:04 - Why Crawfish Boils Beat Ad Campaigns 18:42 - Content Is King 23:38 - Measuring Brand ROI 27:05 - Building a Marketing Team 35:12 - Graphic Design & Storytelling 40:18 - The Future of Oil & Gas Marketing 45:08 - What's Next for ThruTubing Solutions 49:23 - Advice for Young Marketers 57:04 - Steal Like an Artist 58:24 - Bonus: Jackie Chan & Chuck Norris